ACT Cookie Policy

Cookies are small text files that are placed on your computer by websites that you visit. African Child Trust uses cookies to enable our website to function effectively, to improve your experience and to determine and improve the effectiveness of our website and marketing campaigns.

Here is a brief overview of the types of cookies we use on the African Child Trust website, which consist of the following:

CMS cookies – our African Child Trust website is created in a CMS (Content Management System) called WordPress, which places a small number of standard WordPress cookies on your computer as you use it.

Essential cookies – these are required for the operation of our website and include, for example, to enable you make a donation in the secure area of the website.

Cookies to improve your experience – we use a small number of cookies on our website to help you get the best experience. For example, we place a cookie on your computer the first time you load the African Child Trust homepage, you will see a notice moving down on the left of your screen as you scroll, inviting you to sign-up to receive our newsletters. We place a cookie on your computer when you press ‘X’, so that you don’t see this notice in future. We also embed YouTube and Vimeo films on our website regularly. We are unable to prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information for example, number of views, plays, loads etc.

Analytics – Google Analytics cookies collect information about how visitors use a website and help us to continually improve our blog. For instance, which pages visitors go to most often and if they get error messages from web pages. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. African Child Trust uses this data to help us to understand: which pages people visit on the site, which internet browsers are being used, what is popular on our website, which pages on the website are visited before people donate or sponsor a child. We use cookies to see where users click on the page so that we can make it easier for our supporters to find the information they are looking for.

Tracking traffic – we do not pay for advertising, but we have a Google grant that enables us to use cookies that allow us to track traffic to our website to tell us if our marketing campaigns are successful.

Third party websites and social networks – If you click on a hyperlink from our website to any third-party websites (e.g. CAF Donate which we use to provide our secure donation page, or if you ‘share’ content from our website with friends or colleagues on social media), you may be sent cookies from these third party websites. They will do so pursuant to their own policies on privacy and cookies. It’s a good idea to check their privacy policies to fully understand their use of cookies.

How to manage your cookie settings

Many web browsers such as Internet Explorer, Google Chrome, Firefox or Safari, will allow some control over cookies through their settings. To manage your cookie settings, please refer to your browser software. For more information about cookies and how to delete them, visit or

Changes to this policy and further information

We may update our use of cookies, and this policy, from time to time, so please check this policy regularly.

Acceptance of cookie use

By using our website, you agree to our use of cookies. This is subject to any preferences or browser setting you may have.

You can find out more about our privacy policy here.