by ACT

  • Posted on May 15, 2020

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‘The key to success is often the ability to act,’ (Confucius)

Keeping up the communication in the Covid-19 new normal

Jaime, our communications Intern, reflects on how we at ACT are adapting to the covid-19 pandemic and communicating our work to supporters and the wider public, during this testing time. Like the other staff members, he has been working remotely from home since the lockdown. Jaime joined the communications team at ACT in February, after completing a MA degree in politics from the university of Surrey and works part time, 2-3 days a week.

Before March this year I never thought that such words as quarantine, lockdown and isolation would become part of my daily vocabulary. Most people would consider me to be a friendly, happy-go-lucky type of guy, so those words just don’t fit with me. In these ‘unprecedented times,’ it has become part of our collective daily conversations, including mine.  The communications team at ACT has had to follow suit, as you may have observed from our weekly blogs, over the past 6 weeks as we told our story of how covid-19 or coronavirus, is impacting our work at ACT, not only in the UK, but also further out in Africa.

The first coffee of the day

I have an intimate relationship with coffee, as the team in the ACT office know. Even now, writing this blog, I have my brew prepared in my favourite mug. Getting up early from bed and keeping awake has relied on the first coffee of the day. This I now consume at home rather than at the office in Croydon. My 45 minutes morning commute has been reduced from a public transport adventure to a 30-step morning routine from bed to the kettle. Such an ideal situation, avoiding the 8am start as I negotiate my way through busy commuters to the train station.  I miss this adventure and also that first coffee at the ACT office during which as a team we share our news and plan our work for the day. We discuss recent updates about the children and widows from our partners in Africa, shared with us by ACT director, Kunle and the Office Manager, Diana. Some of the amazing stories we share with supporters and donors to update them. We also share some on our daily social media posts and in our blogs. Although I am now only a sleepwalk away, these are some of the things I miss and I cannot wait to get back to working from the office and interacting with the wonderful team. Our virtual teamwork definitely helps to maintain the dynamics, but it’s just not the same.

Desk etiquette and teamwork

I’ve had no complaints about my desk etiquette in the office environment. I would say my key issue is the momentary tapping on the floor with a foot while seated at my desk, hand tapping on the desk or other body part. Working remotely from home, however, has given me new release without the guilt that I may be distracting my colleagues. I would be more than happy to try them out in the workplace post-lockdown. I am not sure how the guitar playing would work out though, liberal as they are. But singing? — Perhaps that would be a step too far.

Working remotely has made me really think more deeply about the work I do at ACT and why I volunteer. When I reflect on what it must be like for the children and widows at this their time of need, what with the coronavirus and the absence of health infrastructure in their communities, it leaves me with a sobering feeling of despair. With the shoe on the other foot, this could have been me or any of us living in the rich parts of the world. I know that Joe, my co-comms intern, feels the same.

Communicating the impact of the lockdown

Our communication by blogs and social media aims to provide regular update of our work to our supporters and donors, and also raise awareness of ACT among those who are unaware of us and the important work we do, so that they also can join us.

The coronavirus is affecting our way of life and causing fear and concern, but we must continue to give a thought to the poor and vulnerable in other parts of the world. At ACT, we are continuing our vital work to help the vulnerable and forgotten in Africa. More than ever, we need your help to do so. We are asking for your support, so that when things have settled, ACT will still be playing its part in alleviating poverty among disadvantaged children and orphans and empowering widows in need in Africa.

Would you consider making a donation today to help us through this difficult time to support those otherwise forgotten in Africa?  Your help mean a lot to us. Please click here.

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